ABOUT HARD TIMES MAGAZINE

Hard Timez is a student-run publication dedicated to empowering young, aspiring music industry professionals. Built by and for college students, our collective serves as both a creative platform and a community hub for those passionate about music and its culture. Through artist interviews, show and album reviews, and fun flairs to all things social media, we highlight the voices of fresh talent while providing real-world industry experience to our contributors. With seasonal issues to be released, Hard Timez exists to connect music lovers, foster collaboration, and amplify the next generation of professionals shaping the future of the music industry.

founders

Lilianna Gracia ☆ Co-Founder ☆ UCLA

Born and raised in Southern California, Lilianna grew up around music. From playing the violin to family DJs, it was the only path that seemed right. Currently a Music Industry student at UCLA, she has worked at Big Loud Rock, Sony Music, Primary Wave and Hopeless Records. Currently she stands at UCLA’s student-run record label, Cherry Pop Records, as their project management director and one of their A&R Managers, as well as a Music Marketing Coordinator at Flighthouse!

Viktoria Ngô ☆ Co-Founder ☆ USC

Originally from the SF Bay Area, Viktoria has always had a passion for music and the music industry. She is currently a senior at USC studying Music Industry and Public Relations, and has previously worked with major companies such as HeadCount, Sony Music’s Arista Records + RCA Records, and The Recording Academy. She is currently a Fan Engagement & Digital Marketing Coordinator at Sound Factory Records and is excited to bring her skillset and love for music into Hard Times.

Contributors

Journalism

Madison Fowler

Ro Salas

Social Media

Kassandra Beale

Jamie Choe

Melissa Hernandez

Josie Pivaral

Valentina Villarreal

Photo

Lauren Bulchland

Alicia King-Nga Luk

Charlotte LoCicero

Tara Radmard

Miya Sugihara

Design

Eden Callahan